STAR SHOWER / WALMART
No. 1At Walmart U.S. stores.
By retail sales dollars, November 21–27, 2015.
Recalled by former Walmart vice president Joe Grady.
The milestone & source ↗TELEBRANDS / BUILDING BRANDS SINCE 1983
Ideas that become
household names.
We turn everyday needs into products people recognize. From helping build the “As Seen on TV” retail category to the brands in homes today, Telebrands connects ingenuity with consumers.
PRODUCT DEVELOPMENTTELEVISIONRETAILDIGITAL
IDEAS THAT BECAME HOUSEHOLD NAMES.
RETAIL MILESTONES. INDUSTRY EXPERIENCE.
A track record
worth knowing.
Retailer recognition, standout sales weeks and decades of direct-response television.
PEDEGG / WALGREENS
No. 1At Walgreens.
By retail sales dollars among front-of-store, self-service merchandise, excluding pharmacy. Seven days ending May 13, 2008.
Recalled by former category manager Dustin Sullivan.
The milestone & source ↗TARGET & CVS / 2009
Vendorof the Year
Recognition from two national retailers.
Target and CVS honored AJ Khubani, as documented in Montclair State University’s archived biography.
Explore the retailer honors ↗DIRECT-RESPONSE TELEVISION
200+Reported DRTV winners.
AJ Khubani reports more than 200 Telebrands winners across the period monitored by JW Greensheet.
Founder-reported milestone; archival confirmation pending.
The record & its scope ↗The retail rankings are firsthand personal accounts for the stated periods, not official retailer confirmations or independently audited results. Full source context accompanies each story.
LEADERSHIP & EDUCATION
Entrepreneurship.
Engineering.
Princeton.
SEPTEMBER 2005–JANUARY 2011
AJ Khubani · Chairman, Industrial Directors BoardPrinceton University’s Entrepreneurial Engineering program
Working with Professor Daniel M. Nosenchuck, AJ helped develop the program’s entrepreneurial content and contributed teaching and mentorship across six fall-semester offerings.
He also brought Telebrands professionals into the classroom as lecturers, mentors and project reviewers—connecting the experience of building a business with the next generation of engineers and entrepreneurs.
THE IDEAS. THE BRANDS. THE STORIES.
Everyday problems.
Remarkable possibilities.
Personal care
PedEgg
A foot-care idea with an easy-to-understand demonstration—and a memorable week at Walgreens.
Explore the story ↗
Outdoor & garden
Pocket Hose
From an expandable-hose idea to a product family spanning television, retail and online storefronts.
Explore the story ↗
Lighting & celebrations
Star Shower
A vivid seasonal demonstration and an unforgettable retail milestone, recalled by a former Walmart executive.
Explore the story ↗
THE SCREEN AND THE SHELF
MORE THAN A PRODUCT STORY
Helping build
a retail category.
A memorable demonstration could create demand. A familiar red badge could help shoppers find the product. Telebrands brought those ideas together—and advocated dedicated “As Seen on TV” departments at national retailers.
Explore the category’s history ↗A MOMENT FROM THE ARCHIVE / 2015
Star Shower.
Walmart.
And a bunch of bananas.
A former Walmart executive recalls the week Star Shower reached No. 1 by retail sales dollars at Walmart U.S. stores. The photograph tells you there is a story worth knowing.
Joe Grady’s personal recollection · November 21–27, 2015
Read the milestone and its source ↗
THE FIRST THIRTY YEARS / COMPANY FILM
See how
the story unfolded.
The early ideas, the people behind them and the journey from product demonstrations to retail shelves.
Explore films & interviews ↗
Watch the 30th anniversary documentaryCompany film · 2013 · opens on YouTube
ENTREPRENEURIAL VISION. COLLECTIVE EXPERIENCE.
An eye for possibility.
A team to bring it to life.
AJ Khubani founded Telebrands with an instinct for useful ideas. Today, its leadership spans research, product development, operations, sales, finance, marketing and creative.
2014 / National Direct Response Hall of Fame2015 / ERA Lifetime Achievement AwardPitchMen / Recurring cast member, judge & product evaluator · Anthony Sullivan’s account ↗2005–2011 / Chairman, Industrial Directors Board · Princeton University’s Entrepreneurial Engineering program ↗
YOUR NEXT CONNECTION