A TELEBRANDS BRAND STORY / Lighting & celebrations

A new way to light
up the holidays.

A vivid seasonal demonstration and an unforgettable retail milestone, recalled by a former Walmart executive.

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Star Shower Motion projector with red and green bands and a ground stake — Star Shower Motion · an example from the brand family

THE THINKING BEHIND STAR SHOWER

Recognize a need.
Make the value visible.

The everyday need

Give households another way to create a festive outdoor light display.

The product idea

Project decorative lights onto a home. A familiar seasonal ritual became the starting point for a practical product demonstration.

The demonstration

The transformation was visible: a home illuminated with projected lights. Star Shower grew into a family of decorative-lighting products.

Joe Grady, AJ Khubani and Griffin Sorenson at Walmart with Star Shower products and bananas — From left: Joe Grady, AJ Khubani and Griffin Sorenson. December 2015 according to AJ. Photograph and identifications from AJ’s archive; the retail ranking concerns November 21–27, 2015.

THE RETAIL CHAPTER / 2015

Star Shower
beyond the demonstration.

Joe Grady, Walmart’s vice president overseeing Department 82 in 2015, recalls Star Shower ranking first by retail sales dollars at Walmart U.S. stores in the week of November 21–27, 2015.

Source & scope

Walmart Week 43, November 21–27, 2015. Grady’s personal account was confirmed September 25, 2026 and quoted with permission. It is not an official Walmart statement or an independently audited report. It does not establish a unit-sales or all-time ranking.

Read the source account ↗

THE BRAND TODAY

Discover Star Shower.

Visit the official brand destination for current products, specifications and availability.

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