The first idea goes to market
While still a college student, AJ Khubani starts the business that becomes Telebrands. A small radio and a print advertisement begin a much larger entrepreneurial story.
Read the source ↗OUR COMPANY
Built on ideas.
Made for everyday life.
Telebrands brings together product development, compelling demonstrations and consumer reach. Our starting point has stayed the same since 1983: the everyday problem waiting for a fresh solution.
Explore our history ↓1983Founded by AJ Khubani
40+ yearsOf entrepreneurial product building
TV. Retail. Digital.Connecting ideas with consumers
POCKET HOSE · EVERYDAY INGENUITY IN ACTIONWHAT DRIVES US
See the problem.
Imagine the possibility.
A hose that stores more easily. A tool that brings a fresh approach to cleaning. A small improvement to a familiar routine. Everyday life is full of opportunities for a useful idea.
Telebrands develops and markets consumer products through television, retail and online storefronts. BulbHead brings much of that collection together in one place; dedicated brand sites take visitors deeper into Pocket Hose, Hempvana, Bull Shot and Eggagen.
About BulbHead ↗FOUR DECADES OF ENTREPRENEURSHIP
A history of seeing
what could come next.
AmberVision opens the retail door
A sunglasses campaign becomes an early breakthrough. A test at Herman’s Sporting Goods helps demonstrate how television demand can translate into retail opportunity.
Read the source ↗A recognizable place on the shelf
Telebrands advocates dedicated “As Seen on TV” departments at national retailers, helping establish an identity and a shopping category for television-promoted products.
Read the source ↗Experience becomes an education
AJ chairs the Industrial Directors Board for Princeton’s Entrepreneurial Engineering program, helping develop and teach its entrepreneurial content across six fall-semester offerings.
Read the source ↗PedEgg becomes a retail milestone
Former Walgreens category manager Dustin Sullivan recalls PedEgg leading front-of-store, self-service merchandise by retail sales dollars in the seven days ending May 13, 2008. Pharmacy is excluded.
Read the source ↗The search for ideas reaches television
AJ brings his entrepreneurial experience to Discovery Channel’s PitchMen. Executive producer Anthony Sullivan describes his role as a recurring cast member, judge and product evaluator.
Read the source ↗Thirty years in the making
Response magazine marks Telebrands’ 30th anniversary with a September cover story tracing its journey from individual products to an enduring place in retail.
Read the source ↗Recognition for a founder and a product
AJ enters the National Direct Response Hall of Fame. Pocket Hose Ultra also earns an ERA Moxie Award for Best Short Form Variety Infomercial.
Read the source ↗New platforms. New milestones.
BulbHead launches as an online home for bright ideas. AJ receives the ERA Lifetime Achievement Award, while Star Shower creates a memorable holiday retail chapter.
Read the source ↗Telebrands is Marketer of the Year
The Electronic Retailing Association recognizes Telebrands for its marketing work during the award’s 2016–2017 eligibility period.
Read the source ↗Backing the next generation
Montclair State’s Giving Day record documents AJ’s $500,000 gift supporting student inventors and the university’s pitch competition.
Read the source ↗
THE POWER OF A DEMONSTRATION
A simple idea.
An unmistakable identity.
AJ Khubani’s red “As Seen on TV” mark gave television-promoted products a recognizable presence at retail. Its enduring lesson is central to the Telebrands story: help people understand the value of an idea at a glance.
Read the history of the mark ↗RETAILER RECOGNITION / 2009
Honored by Target.
Honored by CVS.
Retail relationships are part of the Telebrands story. Montclair State University’s archived biography records Vendor of the Year honors for AJ Khubani from both Target and CVS in 2009.
Montclair State University · archived biography ↗The honors are also reported in Telebrands’ 2014 Hall of Fame announcement. They are historical awards, not current endorsements of individual products.
2014 company announcement ↗Target
Vendor of the Year
CVS
Vendor of the Year
INDUSTRY RECOGNITION
A record of building
products—and an industry.
National Direct Response
Hall of Fame
AJ Khubani honored for his contributions to the industry.
Read the source ↗ERA Lifetime
Achievement Award
Recognition of AJ’s career in direct-response marketing.
Read the source ↗ERA Marketer
of the Year
Telebrands recognized by the Electronic Retailing Association.
Read the source ↗IN THE PUBLIC RECORD
Explore the company’s story.
CBS NEWS · 2009
Inside a Telebrands inventors’ fair
↗ABC NEWS · 2011A profile of founder AJ Khubani
↗COMPANY FILM · 2013The Telebrands 30th anniversary documentary
↗Historical coverage and company announcements are presented with their original dates. Recognition does not imply a current endorsement of individual products.