Bala Iyer
Executive Vice President & Chief Operating Officer
Executive leadership across business operations and company execution.
Press resources ↗THE TELEBRANDS TEAM
Research, product development, operations, sales, finance, marketing and creative—brought together around the opportunity in an everyday idea.

FOUNDER & CEO
AJ founded Telebrands in 1983 and helped build the As Seen on TV retail category. His career spans consumer brands, direct-response marketing and mentorship of inventors and students.
National Direct Response Hall of Fame · 2014
ERA Lifetime Achievement Award · 2015
OUR EXECUTIVE TEAM
Executive Vice President & Chief Operating Officer
Executive leadership across business operations and company execution.
Vice President, Market Research
Market research and the consumer perspective behind product decisions.
Senior Vice President, New Product Development
New product development, with a focus on bringing practical ideas into the product portfolio.
Vice President, Sales
Sales leadership and the commercial relationships that connect products with retail.
Vice President, Finance
Financial leadership supporting the company’s operations and business planning.
Senior Vice President, Marketing
Marketing leadership across the ways consumers discover and engage with the company’s products.

Vice President, Creative
Creative leadership for the presentation and communication of the company’s products.

Photo sources: NEXTV · Giuseppe LandolfoThe Indian Panorama · Poonam Khubani
FROM PEOPLE TO PRODUCTS