RESPONSE / SEPTEMBER 2013
The 30th-anniversary cover story.
Thomas Haire traces Telebrands’ role in connecting television demand with retail.
Read the archived cover story ↗FILMS, INTERVIEWS & COVERAGE
Watch the ideas.
Meet the company.
A curated selection from the Telebrands and AJ Khubani archives: company films, product demonstrations, business interviews and the search for the next useful invention.
Films open on YouTube. Dates labeled “uploaded” describe the online publication, not a confirmed broadcast date.
DISCOVERY CHANNEL / PITCHMEN
Evaluating ideas.
In front of the camera.
Telebrands founder AJ Khubani appeared as himself on PitchMen, serving as a recurring cast member, judge and product evaluator, according to Anthony Sullivan, Executive Producer and On-Screen Star of the series.
Sullivan’s September 29, 2026 statement describes more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special. His count is based on recollection and review of the episodes.
Read Anthony Sullivan’s permitted statement ↗FROM THE ARCHIVE
The company in its own words
Telebrands: the first 30 years
A retrospective on the products, people and entrepreneurial journey behind Telebrands.
Watch on YouTube ↗
AJ Khubani Lifetime Achievement Award film
A film celebrating AJ’s career and contribution to direct-response marketing.
Watch on YouTube ↗
The Telebrands success story
An extended feature on AJ and the business behind the products.
Watch on YouTube ↗FROM THE ARCHIVE
The products. The demonstrations. The interviews.
PedEgg on The View
AJ demonstrates PedEgg with Sherri Shepherd.
Watch on YouTube ↗
The search for the next great idea
AJ, the Rover Rake and the process of discovering useful inventions.
Watch on YouTube ↗
Inside the infomercial
A television segment exploring product demonstrations with AJ.
Watch on YouTube ↗
Inside Telebrands
The search for a breakthrough idea and the company evaluating it.
Watch on YouTube ↗
What makes a winning invention?
AJ discusses the thinking behind evaluating new products.
Watch on YouTube ↗
AJ Khubani in conversation
A business interview from the personal-site television archive.
Watch on YouTube ↗FROM THE ARCHIVE
A stage for the next idea
PitchMen: High Impact Item
The series premiere featuring AJ’s perspective on new products.
Watch on YouTube ↗
PitchMen: The New Gun in Town
An Inventors Day chapter from the series.
Watch on YouTube ↗
Hopeful inventors pitch the master pitchman
Aspiring creators present their ideas to AJ.
Watch on YouTube ↗
Advice to future students
AJ shares his perspective with the next generation.
Watch on YouTube ↗THE PUBLISHED STORY
On the page.
In the public record.
PUBLISHED INTERVIEW / 2004
The thinking behind the business.
AJ’s 1995 conversation with Steven Dworman, published in $12 Billion of Inside Marketing Secrets.
Explore the interview highlightsABC NEWS / 2011
Infomercial King A.J. Khubani.
A profile of Telebrands’ founder and his approach to finding promising ideas.
Read the ABC News profile ↗MORE TO EXPLORE
The fuller story
behind the screen.
Continue through the company history or explore the wider archive on AJ’s personal website.